Writing for the web

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HD Lessons: 2

Louise from Transparent Digital is here to tell us all about writing good content for the web. Here she focuses on making your web site as attractive to both users and search engines alike. Not only will these tips and tricks help you in your google rankings but you will make your website easier to use and grab the attention of visitors to your site.

Louise leads us through simple yet effective steps you can take to turn your website visitors into paying customers.

Covered in this course:

  • The 3 main components of good web content
  • Making it easy for your customers
  • Writing for the web best practice
  • Tips to keep your visitor's attention

All this and lots more!


Louise Boyd

Louise Boyd

Louise is Transparent Digital's content strategist and has worked in digital marketing for over 7 years. She's worked on web content, blogging, email marketing and social media campaigns for some of the biggest brands in the world, including Bupa, Boots, British Airways and Forestry Commission. She writes most of the blog content for Paul Bradford Sugarcraft School and is starting to convince herself she might actually try her hand at cake decorating...