Pro: Selling With Confidence

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  • 34 Pro tutorials
  • Over 100 Pro lessons
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  • Monthly live Q&A with David and Paul
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HD Lessons: 2
Tutorial Length: 00:08:48

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In this pro tutorial David Brice (Director and co-founder of PBSS) takes us through simple and effective steps we can implement to help sell with confidence. A lack of confidence can cause us to charge too little and can even cause us to go out of business. Confidence is absolutely vital to running any business but unfortunately it doesn't come naturally to us all. What then? How do we make ourselves confident? David shows us how we can grow in confidence through strategy and positive action. David shares some top tips used by Paul during wedding consultations as well as some fun stories. If you are lacking confidence and find yourself selling yourself short then this is the course for you.

Some things that will be covered are -

  • How to behave confidently
  • How to grow in confidence
  • Best practices for wedding consultations
  • Pricing your cakes
  • Effective sales techniques

Now believe or not...Paul wouldn't consider himself to be a confident person and yet has put himself in very high pressure situations including making cakes for royalty, doing demonstrations in front of hundreds of people overseas as well as thousands of wedding consultations and of course filming hundreds of tutorials! How did Paul cope? David explains all and if you put all that is covered into practise you WILL see your business grow.

David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.