Pro Lesson – The E-Myth

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HD Lessons: 2

In this pro tutorial David Brice (Managing Director of PBSS) introduces us to a fantastic book called "The E-Myth" by Michael  E. Gerber. David explains and shares they key things he learned when reading this book which he maintains was his saving grace in more than one occasion throughout his business careeer. You may be en excellent cake designer but this does not mean your business venture will be plain sailing. There are many facets to running a business with many other skills that are required. David shows us how we can become an all rounder so that we can confidently run a business as well as make fantastic cakes. Then we look at pricing because as you will know by now...pricing can make or break a business and it's importance cannot be overstated.

Some of the topics covered are -

  1. How to become a balanced businessman/woman
  2. Approaching the issues at hand
  3. Pricing
David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.