Pro Lesson – Show off Your Branding

 

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HD Lessons: 2

David (Director of PBSS) shares with us some great tips on branding as well as explaining what branding is. There are many aspects to branding and with that many things you can do to improve and protect your brand. Your brand isn't just your logo but it is everything about your business. Not just the visual element but the message you convey throughout your advertisement, your web site, your social media and the way in which you conduct your business. Your brand is a very precious thing and deserves careful thought and attention as a vague brand will only produce a weak business. Don't worry though...David is here to keep us right.

Some of the topics covered are...

  1. How to display your brand
  2. The message you convey
  3. Considering your target audience
  4. Protecting your brand

 

David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
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