What am i trying to convey
In this lesson David talks about the importance of the message your brand conveys. There are many different facets to this as your brand is made up of many different things. David discusses the importance of brand consistency in terms of not only the visual aspect but also the personality and message behind it. Your brand is a very precious and fragile thing and we have to be careful how you conduct yourself in business in order to protect your brand.
How to display your brand
In this lesson David goes into the practical aspects of getting your brand out there and making it known and recognisable. There are many different ways to display your brand and the way in which you do so will vary according to your target audience. There is much to think about but this is a very exciting topic as getting it right can greatly improve your exposure and in turn boost your sales.
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David (Director of PBSS) shares with us some great tips on branding as well as explaining what branding is. There are many aspects to branding and with that many things you can do to improve and protect your brand. Your brand isn't just your logo but it is everything about your business. Not just the visual element but the message you convey throughout your advertisement, your web site, your social media and the way in which you conduct your business. Your brand is a very precious thing and deserves careful thought and attention as a vague brand will only produce a weak business. Don't worry though...David is here to keep us right.
Some of the topics covered are...
- How to display your brand
- The message you convey
- Considering your target audience
- Protecting your brand