Pro Lesson – Introduction to link building

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HD Lessons: 4
Tutorial Length: 00:30:38

In this incredibly informative pro tutorial Mark Boyd (Managing Director of Transparent Digital) shares his expert knowledge and introduces us to the scary and sometimes confusing world of link building. Mark simplifies what is often thought of as dark art of sorts and teaches some fantastic ways to build links to your web site.

If you want to see your web site's traffic increase and climb the ladder of google rankings then this tutorial is for you.

Some of the topics covered are -

  1. What is SEO and why is it important?
  2. How Google determines who deserves to rank 
  3. What makes a good link
  4. Tactics you can use to get links
  5. How to monitor your back links
  6. What not to do


Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).