Lesson 1 - What is SEO and why is it important
In this lesson Mark not only explains what SEO is and its importance but goes on to explain how google’s ranking process works as well as what a link is. Sometimes we can assume everyone knows what a link is and so Mark goes a step further to explain what is behind the link..HTML Code.
What makes a good link
Some tactics you can use to get links
You will be starting to see the benefits of building up your links and here Mark shares some great ideas you can implement to do just that. Mark starts by simply getting us to check that all our social media platforms link back to our web site. By the end of the lesson you will have learned extremely effective ways to increase your traffic and your google ranking.
What not to do
We have been learning a lot about what we can do to improve our online presence but of course there are things we most certainly must not do. Things that could actually end up with you being penalised by google and causing you a lot of trouble.
In this incredibly informative pro tutorial Mark Boyd (Managing Director of Transparent Digital) shares his expert knowledge and introduces us to the scary and sometimes confusing world of link building. Mark simplifies what is often thought of as dark art of sorts and teaches some fantastic ways to build links to your web site.
If you want to see your web site's traffic increase and climb the ladder of google rankings then this tutorial is for you.
Some of the topics covered are -
- What is SEO and why is it important?
- How Google determines who deserves to rank
- What makes a good link
- Tactics you can use to get links
- How to monitor your back links
- What not to do