Pro Lesson – CRO

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  • 34 Pro tutorials
  • Over 100 Pro lessons
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HD Lessons: 6

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Mark from Transparent Digital is here to tell us all about conversion rate optimisation (CRO). The aim of CRO is to enable you to increase your customers and revenue. This course is perfect for anyone who has their own website, or is thinking about starting one - with no prior CRO knowledge required.

Mark leads us through simple yet effective steps you can take to turn your website visitors into paying customers.

Covered in this course:

  • CRO explained
  • Making it easy for your customers
  • Calls to Action (CTA) best practice
  • Optimising your contact form

All this and lots more!


Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).