Make it easy for them
In this lesson, Mark shares some key elements in conversion rate optimisation. He also analyses a number of our pro members’ websites, pointing out where there is room for improvement, as well as where things are being done particularly well. This lesson is focused on making it as easy as possible for your potential customers to get in touch with you.
Below are some handy websites he mentions.
CTA best practice
Mark offers some fantastic tips for making your call to actions (CTAs) as clear and attractive as possible. A call to action is simply a prompt for a visitor of your site to perform a desired action, such as filling in an enquiry form for example. Mark shares the most effective ways to do this and uses some of our Pro members’ sites as examples.
Improving form functionality
In this lesson, Mark focuses on making your enquiry forms as effective as possible, with the aim of making sure they click on it as well as finish filling it in. You’d be surprised at how easily people can be put off, and simple little changes to your forms might just turn a website visitor into a paying customer.
Shout about your wins
In this lesson, Mark encourages you to shout about your successes – which could be awards or celebrity clients, or whatever you consider something worth showing off. It’s not always in our nature to show off, but when it comes to business you really must – because all your competitors are. Mark shows us some of our Pro members’ websites that do this fantastically.
Customer testimonials and reviews
In this lesson, Mark highlights the importance of customer reviews, and how they can build a certain trust and reputation when people visit your site. In this day and age, reviews mean everything and we all use them to help us decide on hotels, restaurants, products etc. It’s no different for the cake industry, so we need to follow suit.
In the same vein as shouting about your wins, you must also boast about your social media presence. If you have a large following on Facebook, Twitter and Instagram, would anyone know that when they visit your site? If not, why not? Boast about it and show people just how popular you are. There are different ways you can do this and Mark talks us through the different methods.
Mark from Transparent Digital is here to tell us all about conversion rate optimisation (CRO). The aim of CRO is to enable you to increase your customers and revenue. This course is perfect for anyone who has their own website, or is thinking about starting one - with no prior CRO knowledge required.
Mark leads us through simple yet effective steps you can take to turn your website visitors into paying customers.
Covered in this course:
- CRO explained
- Making it easy for your customers
- Calls to Action (CTA) best practice
- Optimising your contact form
All this and lots more!