Pro Course – Pricing-What should I charge?

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  • 34 Pro tutorials
  • Over 100 Pro lessons
  • Access to private Pro Facebook Group
  • Monthly live Q&A with David and Paul
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HD Lessons: 5

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Pricing your cakes has to be one of the trickiest parts of being a professional cake designer. I'm sure we've all googled it, asked friends and family and came to the conclusion that you would just charge a rough number hoping people would pay that amount.

Wouldn't it be great if there was a formula? Wouldn't it be great if someone could just spell it out in plain English and tell you what to do at the same time as explaining every step behind it?

Well, look no further! David Brice (Director of PBSS) is here to take you through every step of pricing your cakes no matter your situation or circumstances. Whether you own a shop with significant overheads or are working from your own home and just want a little extra cash this pro tutorial is for you. It's all about knowing your numbers and believing in your product.

Covered in this course:

  • They key questions that you need to answer
  • The numbers you need to know
  • The math behind the numbers
  • The rule of 3's

All this and lots more!



David Brice

David Brice

David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government.  His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.