What is SEO?
In this lesson Mark explains not only what SEO is but also teaches you how to use it as effectively as possible to increase your google rankings and in turn increase traffic to your website.
Here are some links to Mark’s other courses.
User friendly URLs
URLs the bit of text you see at the top of your browser and are the addresses of each web site page you visit. They have a lot of importance and especially in our day of sharing pages via social media and so on. Mark explains how we can create enticing URL addresses that will attract more clicks.
Titles are hugely important to ensure that the search results find your page, which is ranking for that particular terms. There are good and bad titles and some that are too long or too short, but Mark gives you the guidelines you need to create the perfect title.
A meta description is a short paragraph of text placed into the HTML of a webpage that describes the content of that page. These too appear in search engine results and so require some tweaking and Mark provides excellent tips on how to get it right.
Mark form Transparent Digital is here to tell us all about on page SEO with the aim to enable you to optimise and drive more traffic to your web site. This course is perfect for anyone who either has their own website or is thinking about starting one. Even if you don't actually know what SEO is you are in the right place. Mark leads us through what can be quite a complicated topic and puts into simple and easy to understand language. Technically minded or not...you will benefit hugely form this course.
Some of the things that are covered in this course -
- SEO explained
- Meta Descriptions and how to write them
- Writing enticing taglines
- Creating effective URLs