Email Marketing

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HD Lessons: 5

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In this sixth Pro course by Mark from Transparent Digital we will be looking at how to use email marketing to generate more customers for your cake business.

We all receive promotional emails and there are some that we immediately delete, or glance at and then others that entice us to read more and perhaps subscribe or buy something new and shiny. There are some very clever reasons why some emails work and others don't and Mark is here to tell us how to get it right.

We want you to build up a brilliant email list that entices as many new customers as possible,

Covered in this course:

  • How to build an email list
  • What could you be sending out to your list
  • Improving your open rate
  • Email best practices

All this and lots more!

Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).