How build an email list
To make email marketing work well for you you’re going to need a quality list of email addresses to target. So, Mark’s going to show you a few very easy ways that you can build a list.
Improve your open and click rates
OK, so we’ve built this fantastic email list and we’re clear on what content we’re sending out. All of that hard work is going to be a bit of a waste if no one is reading your emails. Open rates are therefore hugely important. An open rate is simply the percentage of people who receive an email that go on to open it. Mark now shows us simple steps we can take to improve them.
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In this sixth Pro course by Mark from Transparent Digital we will be looking at how to use email marketing to generate more customers for your cake business.
We all receive promotional emails and there are some that we immediately delete, or glance at and then others that entice us to read more and perhaps subscribe or buy something new and shiny. There are some very clever reasons why some emails work and others don't and Mark is here to tell us how to get it right.
We want you to build up a brilliant email list that entices as many new customers as possible,
Covered in this course:
- How to build an email list
- What could you be sending out to your list
- Improving your open rate
- Email best practices
All this and lots more!