How build an email list
To make email marketing work well for you you’re going to need a quality list of email addresses to target. So, Mark’s going to show you a few very easy ways that you can build a list.
There are a lot of platforms out there that help to make email marketing relatively straight forward. Mark’s takes us through their functionality, benefits as well as suggests which one may be best for you.
What content should you be emailing out
You’ve chosen your platform and you’ve got your email list together but what do you send? Mark gives some great ideas and tips on what you can be sending out to your audience.
Improve your open and click rates
OK, so we’ve built this fantastic email list and we’re clear on what content we’re sending out. All of that hard work is going to be a bit of a waste if no one is reading your emails. Open rates are therefore hugely important. An open rate is simply the percentage of people who receive an email that go on to open it. Mark now shows us simple steps we can take to improve them.
In this lesson Mark gives a brief overview/recap over all that he has covered to help refresh your memory as well as put it into bite size chunks.
We hope you have found this useful and look forward to your feedback. Good luck!
In this sixth Pro course by Mark from Transparent Digital we will be looking at how to use email marketing to generate more customers for your cake business.
We all receive promotional emails and there are some that we immediately delete, or glance at and then others that entice us to read more and perhaps subscribe or buy something new and shiny. There are some very clever reasons why some emails work and others don't and Mark is here to tell us how to get it right.
We want you to build up a brilliant email list that entices as many new customers as possible,
Covered in this course:
- How to build an email list
- What could you be sending out to your list
- Improving your open rate
- Email best practices
All this and lots more!