1 - Online Marketing Overview
2 - Choosing a Domain Name
Choosing a domain name is hugely important to the success of your website. There are a number of things to think about and perhaps you know a little, but as always with digital marketing things change so this will bring you right up to date (August 2016).
You need to choose something that you will be comfortable with, but its more important that it appeals to the searching public, but all this and more are covered in this lesson.
3 - How to Rank in Local Search
Internet marketing is a key component of any marketing plan. Many will think of internet marketing as a mystical trade reserved for the technical guys and not something that you can tackle with little knowledge. However, help is at hand. Not only do you need little knowledge, you need little time and often no money to get noticed in local search results. This lesson takes you through some very basic steps and before too long you will likely be better placed than competitors who won’t have these basic insights!
4 - Getting Started With Facebook - Overview
In this courses Paul Doffman is going to show you how to use Facebook to marketing your business. He will go through how to get started and setup your page, what to post , what not to post, how to become an effective net worker to really boost your page to the next level and we will also take a look into using Facebook ads to reach a highly targeted local audience.
Facebook is a fantastic way to promote your cake business. It’s fun, It’s free and it’s incredibly powerful. In this course I’m going to show you how to unlock your business Facebook Potential.
5 - Why Use Facebook
Most of you already know how important Facebook is for modern business. Facebook now has around 1.44 billion users! Making it very comfortably the biggest social network around and that doesn’t look like changing anytime soon.
6 - Setting up a Facebook page
In this lesson you´ll be shown how to set up a Facebook page. Covering choosing the right category, basic page setup, setting up a profile picture and cover photo and we will also make sure you know how to create the various post types.
7 - How to Get Your First Likers
In a few simple steps you can get your all important first likers to you page. These people will act as the foundation to you Facebook marketing giving you a basic platform to start to grow your following.
8 - What to Post
In this lesson you´ll be shown the most tried and tested types of posts used by a cake decorator using Facebook. Knowing what to post is of course one of the hardest parts of Facebook marketing so making sure you have a rang of ideas you can call upon will really help you keep your page updated with great content.
9 - What Not to Post
Just to make sure you don’t have any slip ups here a lesson in what not to post! Most of this is common sense but it’s better safe than sorry.
10 - Don't be Scared
It’s easy to think you have nothing of interest to share on Facebook and this is what happens on most failed Facebook pages. You need to move past this in order to have success so here’s some ideas that might help.
11 - Pages We Love and Why
It’s always best to show and not just tell so here’s a rundown of some of the pages we really like and what we think they do well.
12 - Networking with Other Facebook Users
Networking with other Facebook users is a very important part of Facebook Marketing and it is probably the most over looked element. If you know how to build valuable relationships in Facebook you can really reach a new level of exposure. The lesson gives you some ideas on how you can achieve that for yourself.
13 - Facebook Ads
Facebook ads can be an incredibly powerful tool to help you build your pages likes or send targeted traffic to your website. In this lesson I’ll show you how to get started with Facebook ads and create a target audience for you ads.
14 - Build a Strategy
It’s important to analyse what´s working and have a strategy in place. In this lesson I’ll give you some tips on what to think about to get a basic strategy in place.
15 - Facebook Insights
Facebook insights are a great way to work out what you are doing well and what you could improve on. In this video I’ll talk you through some of the basic information you can find when using it.
16 - What is SEO and why is it important
In this lesson Mark not only explains what SEO is and it’s importance but goes on to explain how google’s ranking process works as well as what a link is. Sometimes we can assume everyone knows what a link is and so Mark goes a step further to explain what is behind the link..HTML Code.
17 - Link Building - What makes a good link
18 - Link Building - Some tactics you can use to get links
You will be starting to see the benefits of building up your links and here Mark shares some great ideas you can implement to do just that. Mark starts by simply getting us to check that all our social media platforms link back to our web site. By the end of the lesson you will have learned extremely effective ways to increase your traffic and your google ranking.
19 - Link Building - What not to do
We have been learning a lot about what we can do to improve our online presence but of course there are things we most certainly must not do. Things that could actually end up with you being penalised by google and causing you a lot of trouble.
20 - SEO- What is SEO?
In this lesson Mark explains not only what SEO is but also teaches you how to use it as effectively as possible to increase your google rankings and in turn increase traffic to your website.
Here are some links to Mark’s other courses.
21 - SEO- User friendly URLs
URLs the bit of text you see at the top of your browser and are the addresses of each web site page you visit. They have a lot of importance and especially in our day of sharing pages via social media and so on. Mark explains how we can create enticing URL addresses that will attract more clicks.
22 - SEO - Titles
Titles are hugely important to ensure that the search results find your page, which is ranking for that particular terms. There are good and bad titles and some that are too long or too short, but Mark gives you the guidelines you need to create the perfect title.
23 - SEO - Meta Descriptions
A meta description is a short paragraph of text placed into the HTML of a webpage that describes the content of that page. These too appear in search engine results and so require some tweaking and Mark provides excellent tips on how to get it right.
25 - SEO - Writing for the Web - 3 Key Components
In this lesson Louise tell us the three main components of good web content. Throughout the course she explains how to optimise each one and make sure the written content is as attractive as it can be to users as well as search engines. Here you will learn the importance of clear and concise language as well as making sure your personality comes through.
Mark’s pro course – On Page Seo
26 - SEO - Writing for the Web - Best Practice
This lesson is all bout making sure your web site is as user friendly an experience as possible as well as making sure your pages are attractive to search engines. Simple things such as writing in plain English and using verbs in your calls to actions can make a huge difference to the attractiveness of your web site. We want to attract new customers and keep them there and here you will learn all the best ways to do that quickly and easily.
27 - E Mail Marketing - How to build an email list
28 - E Mail Marketing - Platforms
There are a lot of platforms out there that help to make email marketing relatively straight forward. Mark’s takes us through their functionality, benefits as well as suggests which one may be best for you.
29 - E Mail Marketing - What content should you be emailing out?
You’ve chosen your platform and you’ve got your email list together but what do you send? Mark gives some great ideas and tips on what you can be sending out to your audience.
30 - E Mail Marketing - Improve your open and click rates
OK, so we’ve built this fantastic email list and we’re clear on what content we’re sending out. All of that hard work is going to be a bit of a waste if no one is reading your emails. Open rates are therefore hugely important. An open rate is simply the percentage of people who receive an email that go on to open it. Mark now shows us simple steps we can take to improve them.
31 - E Mail Marketing - Summary
In this lesson Mark gives a brief overview/recap over all that he has covered to help refresh your memory as well as put it into bite size chunks.
We hope you have found this useful and look forward to your feedback. Good luck!
You can comfortably run an online business from home so long as you get the online marketing right. With online marketing and social media it´s now so easy to reach out to your target audience and have them engage with your business. However, there are good ways and bad ways to showcase your work online and in this Chapter we will highlight a number of them.