Pro: Chapter 4 – Getting Started
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Skill Level: Beginner
HD Lessons: 5
Tutorial Length: 01:02:36
1 - Insurance
An absolute must, especially public liability insurance. It’s very cheap and gives you the peace of mind allowing you to focus on other aspects of the business.
2 - Competitor Analysis
It’s always worth keeping an eye on the competition, especially when you are starting up. Once you have worked out your pricing structure you need to cross reference to your competitors, but remember price isn’t always the main consideration for someone buying a cake.
3 - SMART Business Objectives
Setting SMART objectives allows you to focus on the things that are most important in allowing you to drive your business forward. It’s worth reviewing them regularly to ensure that you are on the right track.
4 - Action Plan
Setting out a clear action plan that you regularly review keeps you on track with ongoing projects and tasks. Giving yourself timescales focuses the mind on the day to day, while keeping an eye on the bigger picture.
Action Plan pdf Action Plan doc
5 - Suppliers
Choosing the right suppliers is crucial. You need to make sure that you get the right product at the best price and that the delivery is frequent and reliable.
Now you need to do a number of things to ensure your business gets the very best start it can. This means planning and setting yourself objectives. Remember, you don’t have a boss to check up on you any more, you are the boss and with that responsibility comes the accountability of you to your plan.
David Brice is the lead business tutor with Paul Bradford Sugarcraft School, which won the Best Learning Experience at the 2016 Cake Masters awards.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government. His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2015 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.