6 - What Branding message am i trying to convey
In this lesson David talks about the importance of the message your brand conveys. There are many different facets to this as your brand is made up of many different things. David discusses the importance of brand consistency in terms of not only the visual aspect but also the personality and message behind it. Your brand is a very precious and fragile thing and we have to be careful how you conduct yourself in business in order to protect your brand.
7 - How to display your brand
In this lesson David goes into the practical aspects of getting your brand out there and making it known and recognisable. There are many different ways to display your brand and the way in which you do so will vary according to your target audience. There is much to think about but this is a very exciting topic as getting it right can greatly improve your exposure and in turn boost your sales.
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Here you’ll be given some guidance on naming your business and where you’ll need to go to register with the relevant authorities.